Now Foods
NOW Foods provides a wide variety of quality natural products that are specifically formulated to help support and promote optimal health through good nutrition.
NOW is still family owned as it has been from the beginning. El Richard started the company in 1968 and the entire family has contributed to the success of NOW.
Continuing the Case for Supplemental Vitamins
Taking Supplementation Seriously Part II:
Last month, we started a dialogue on whether supplementation
is the appropriate course for insuring a nutritionally complete
diet. We examined a very simple case, the multivitamin:
a supplement designed to provide the base set of essential
nutrients that are requisite for normal human metabolism. In
response to the case against multivitamin usage (“proper diet
alone should be adequate in providing essential nutrients”),
we considered how 1) widespread deficiency of several nutrients
in the U.S. diet, 2) the demonstrated reduction in nutrient
availability in the modern food supply, and 3) the subclinical
deficiencies in several nutrients that can result from caloric
restriction and exercise, suggest that supplementation of essential
nutrients may be warranted in some individuals. Here
we expand the list of observations to consider when making
the decision whether to include a multivitamin in your daily
health regimen.
Natural versus SYNTHETIC Vitamins & Minerals-What’s the Difference?
Taking Supplementation Seriously Part III
There is little debate that a balanced diet is the most
desirable method for obtaining essential nutrients,
but there are cases when the use of supplemental
nutrients may be requisite for insuring adequate
nutrient intake. When negotiating the vast number
of choices in dietary supplements, one criteria for deciding
upon a product is whether it contains natural versus synthetic
vitamins and minerals.
What is a Quality Supplement?
Taking Supplementation Seriously Part V
Choosing a quality dietary supplement can be an exercise
in abstraction. As a class of product nestled somewhere in
between food and drug, they lack many of the obvious quality
measurements inherent to these two other categories (such as
the sensory properties one uses to select quality produce, or
the strict quality control procedures inherent to the manufacture
of a government-regulated pharmaceutical). Until recently,
the only way to assess the quality of a supplement (short of
spending a personal fortune on lab testing), was from the synthesis
of subjective data (brand reputation, marketing claims,
and personal experience).
Displaying items by tag: supplements